Board Of Directors

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Board Of Directors

Mr. Soon See Beng (“SB Soon”), aged 54, was appointed as a Director on 14 February 2019 and was redesignated as an Executive Director, Chief Executive Officer and Chairman of the Board on 25 January 2021. He is responsible for the overall business strategic direction, planning, management and operation of the Group.

He has accumulated over 30 years of experience in the F&B distribution industry. After completing his secondary education in 1988, he began working in Swang Chai Chuan, a sole proprietorship established by his father, Mr. Soon Tian Ong in Malaysia, which principally engaged in the F&B distribution of groceries. In March 1995, he co-founded Swang Chai Chuan Sdn. Bhd. with Ms. Soon Lee Shiang and his father to take up the business of Swang Chai Chuan, and has been the managing director of SCCSB since February 2002. He led the Group in the expansion of its businesses which includes amongst others the distribution of seafood and frozen food products.

Mr. Soon Chiew Ang (“CA Soon”), aged 47, was appointed as an Executive Director of the Group on 25 January 2021. He is responsible for overseeing the operation and sales management of the Group. He has accumulated over 20 years of experience in the F&B distribution industry.

Mr. Soon Chiew Ang obtained his Bachelor of Arts Degree with major in Marketing in June 1999 and his Master’s Degree in Business Administration in July 2001, both from the University of Hertfordshire. Prior to joining the Group in 2000, he worked as a management trainee in Kawaguchi Manufacturing Sdn. Bhd., a manufacturer of plastic parts and components, from July 1999 to August 1999. He has been responsible for strategic growth, key account management and co-founded SCCM and SCC Logistics together his siblings.

Mr. Soon See Long (“SL Soon”), aged 50, was appointed as an Executive Director of the Group on 25 January 2021. He is responsible for overseeing the operation and sales management of the Group. He has accumulated over 30 years of experience in the F&B distribution industry.

After completing his secondary education, he began working in Swang Chai Chuan. Mr. Soon See Long is mainly responsible for the growth of frozen food and food service business.

Mr. Khoo Chee Siang (“Mr. Khoo”), aged 47,was appointed as an Independent Non-executive Director of the Group in July 2022. He is the Chairman of both the Audit Committee and Remuneration Committee and a member of the Nomination Committee.

Mr. Khoo obtained a Certificate and Diploma in Accounting issued by the London Chamber of Commerce and Industry Examination Board in 1996 and 1997, respectively and has been a Chartered Accountant of the Malaysian Institute of Accountants since 2003. He became a member of the Association of Chartered Certified Accountants in May 2003 and has been a fellow member of the Association since May 2008.

Mr. Khoo has more than 20 years of experience in corporate finance and business advisory. He started his career as an auditor with an audit firm, Morison Anuarul Azizan Chew & Co., and his last held position was as a senior audit officer. He then joined Anuarul Azizan Chew Consulting Sdn. Bhd., a corporate advisory company, as a senior consultant. Subsequently, he joined Finmart Alliance Sdn, Bhd, a corporate advisory company, as an associate director and was in charge of corporate finance and business advisory services.

From December 2008 to December 2016, Mr Khoo served as the executive director of UHY Advisory (KL) Sdn Bhd, a financial and corporate advisory company. He was subsequently appointed in March 2017 as an executive director of SCH Group Berhad (now known as Hextar Industries Berhad, a company listed on Bursa Malaysia (stock code: 5151)) and later was re-designated as a non-executive non-independent director in December 2018 until he resigned from directorship in December 2019. Since December 2018, he joined Eco Asia Capital Advisory Sdn. Bhd., a corporate finance advisory firm licensed by the Securities Commission Malaysia, as the managing director, to develop and execute business strategies and oversee the financial performance of the company.

Datuk Tan Teow Choon (“Datuk Tan”), aged 66, was appointed as an Independent Non-executive Director of the Group in July 2022. He is also the Chairman of the Nomination Committee and a member of both the Audit Committee and the Remuneration Committee.

Datuk Tan obtained his Diploma in Marketing from the Chartered Institute of Marketing in the United Kingdom in 1981. He then obtained his Master of Science Degree in Business Administration from the Boston University in May 1984.

He started his career in 1987, where he joined Fonterra Brands (Malaysia) Sdn. Bhd., a company engaging in the merchandising and supply of dairy products, and his last held position was as a General Manager in 2000. Subsequently, he then joined Yeo Hiap Seng (Malaysia) Berhad as the Managing Director, from March 2000 to October 2003, where he was mainly responsible for overseeing the strategic planning and business operations of the company. Since August 2007, Datuk Tan has been the Director of Viva Global Sdn. Bhd., an investment company in F&B, education, healthcare and biotechnology. Later on, he was appointed as the Chief Executive Officer of RB Biotech Sdn. Bhd., from 2009 to 2015.

Datuk Tan had been the honorary advisor of the Malaysia-China Chamber of Commerce (MCCC) from 2013 to 2019 and The Associated Chinese Chamber of Commerce and Industry of Malaysia (ACCCIM) from September 2014 to July 2018. In addition, he has been the treasurer of the United Nations Association of Malaysia since 2018.

Mr. Ngai Wah Sang (“Mr. Ngai”), aged 65, was appointed as an Independent Non-executive Director of the Group in July 2022.

Mr. Ngai obtained his Bachelor’s Degree in Science from the University of London in the United Kingdom. He is a fellow of Chartered Accountants Australia and New Zealand and the Hong Kong Institute of Certified Public Accountants.

Mr. Ngai has broad experience in auditing, accounting, financial management and dealing with business development and investments. Mr. Ngai has been appointed as an independent non-executive director for Tian An China Investments Company Limited (a company listed on the Main Board of the Stock Exchange, stock code: 28) since September 2004.

Mr. Ngai served an independent non-executive director of Alpha Professional Holdings Limited (a company listed on the Main Board of the Stock Exchange, stock code: 948) during the period from October 2020 to March 2023.

Ms. Tiong Hui Ling (“Ms. Tiong”), aged 50, was appointed as an Independent Non-executive Director of the Group in July 2022. She is a member of the Audit Committee, Remuneration Committee and the Nomination Committee.

Ms. Tiong obtained her Bachelor of Laws Degree from the Staffordshire University in the United Kingdom in July 1996. She later obtained her Practising Certificate from the Legal Professional Qualifying Board, Malaysia in October 1998. She was then admitted as an Advocate and Solicitor in the High Court of Malaya in November 1999 but ceased to practice as a lawyer in July 2008.

Ms. Tiong has more than 20 years of legal-related experience. She practiced as a lawyer with SK Yeoh & Partners from November 1999 to August 2007. In September 2007, she joined TH Group Sdn. Bhd. and subsequently transferred to its wholly owned subsidiary THG Corporation Sdn. Bhd. in March 2016, and her last position held was Assistant General Manager of Group Legal & Company Secretary before she left in December 2019. She then joined JIS Malaysia Sdn. Bhd., as a consultant providing corporate and business advisory services on an ad hoc basis. Since September 2020, she has been a consultant at Pasadena California Burger Sdn. Bhd., providing corporate and business process advisory services on an ad hoc basis.

Key Management Team

Mr. Ooi Guan Hoe, aged 48, is our Chief Financial Officer. He joined the Group as Independent Non-Executive Director in July 2022 and was re-designated to Chief Financial Officer in June 2023 and is primarily responsible for the finance function and human resource of the Group.

Mr. Ooi graduated from Universiti Putra Malaysia in August 1999 with a Bachelor’s Degree in Accountancy. In June 2011, Mr. Ooi completed an Executive Education Programme co-organised by the Harvard Business School and the Tsinghua University and obtained a Certificate in Private Equity and Venture Capital – China. He is also a member of the Malaysian Institute of Accountants since July 2002.

In 1999, he started his career in Arthur Andersen Malaysia as Audit Assistant. He left Arthur Andersen Malaysia in 2002 to join CIMB Investment Bank Berhad as Executive in the corporate finance department. He left CIMB Investment Bank Berhad in 2009 as a Senior Manager. From 2010 to 2018, he was Director and Management Board member of various public listed companies in Malaysia and Germany. He was the Chief Financial Officer of MOG Holdings Limited, which is listed on The Stock Exchange from January 2019 to March 2022.

Currently, Mr. Ooi serves as an Independent Non-executive Director for two (2) companies listed on Bursa Malaysia, namely Techbond Group Berhad (stock code: 5289) since January 2018 and TCS Group Holdings Berhad (stock code: 0221) since May 2019.

Mr Teh Mun Ning, aged 51, is our Sales Director. He joined the Group in September 2023 and he is responsible for the management of sales, purchasing of finish goods and trade marketing, sales strategies planning, trade spend control and suppliers’ relations.

He finished his secondary and continue with Diploma of Chartered Institute of Marketing in 1994. Mr Teh has more than 30 years of experience in business development and sales and he has served managerial position in a number of companies prior to joining the Group. He started his career with CPC/AJI (M) Sdn Bhd as Key Account Executive and subsequently move on to Unilever Holding (M) Sdn Bhd as Regional Sales Manager. After that, he joined Disposable Soft Goods (M) Sdn Bhd as National Modern Trade Sales Manager. Prior to joining our group, he was the Head of Sales in Oji Asia Household Product Sdn Bhd (Oji Holding) from January 2018 to August 2023.

Ms. Chan Yim Cheng, aged 47, is our Operation and Information System Senior Manager. She joined the Group in September 2007 and is primarily responsible for overseeing administration, information system, logistics and inventory management of the Group.

Ms. Chan obtained a Diploma in Business Administration and an Advanced Diploma in Business Administration in December 1996 and June 1997, respectively from The Association of Business Executives, United Kingdom. She became an associate member of The Association of Business Executives in the United Kingdom in April 1997. Later on, she obtained her Bachelor of Arts Degree in Business Administration from the University of Northumbria in the
United Kingdom in March 2000.

Ms. Chan has over 20 years of experience in managing business operations and administrations in Malaysian companies. She started her career as an accounts and administrative assistant at Success Resources Slipguard Sdn. Bhd. from July 1997 to September 1998. She then worked in SCCSB as an account executive from May 2000 to February 2005. From March 2005 to September 2007, she worked as sales and marketing officer at Nippon Precision Technology (Malaysia) Sdn. Bhd. (now known as Vega Precision Technology (Malaysia) Sdn. Bhd.), where she was responsible for management of sales orders, generating sales forecasts and handling quality assurance audit matters.

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