SCC GROUP OF COMPANIESABOUT US | Overview History & Background Board Of Directors Awards & Accolades Events & Announcement Our Commitment
Board Of Directors
Mr. Soon See Beng (“SB Soon”), aged 55, was appointed as a Director on 14 February 2019 and was redesignated as an Executive Director, Chief Executive Officer and Chairman of the Board on 25 January 2021. He is responsible for the overall business strategic direction, planning, management and operation of the Group.
He has accumulated over 30 years of experience in the F&B distribution industry. After completing his secondary education in 1988, he began working in Swang Chai Chuan, a sole proprietorship established by his father, Mr. Soon Tian Ong in Malaysia, which principally engaged in the F&B distribution of groceries. In March 1995, he co-founded Swang Chai Chuan Sdn. Bhd. with Ms. Soon Lee Shiang and his father to take up the business of Swang Chai Chuan, and has been the managing director of SCCSB since February 2002. He led the Group in the expansion of its businesses which includes amongst others the distribution of seafood and frozen food products.
Mr. Soon Chiew Ang (“CA Soon”), aged 49, was appointed as an Executive Director of the Group on 25 January 2021. He is responsible for overseeing the operation and sales management of the Group. He has accumulated over 20 years of experience in the F&B distribution industry.
Mr. Soon Chiew Ang obtained his Bachelor of Arts Degree with major in Marketing in June 1999 and his Master’s Degree in Business Administration in July 2001, both from the University of Hertfordshire. Prior to joining the Group in 2000, he worked as a management trainee in Kawaguchi Manufacturing Sdn. Bhd., a manufacturer of plastic parts and components, from July 1999 to August 1999. He has been responsible for strategic growth, key account management and co-founded SCCM and SCC Logistics together his siblings.
Mr. Soon See Long (“SL Soon”), aged 52, was appointed as an Executive Director of the Group on 25 January 2021. He is responsible for overseeing the operation and sales management of the Group. He has accumulated over 30 years of experience in the F&B distribution industry.
After completing his secondary education, he began working in Swang Chai Chuan. Mr. Soon See Long is mainly responsible for the growth of frozen food and food service business.
Mr. Lee, aged 67, is a seasoned finance executive with over 40 years of experience in the
FMCG, retail, manufacturing, and service sectors across the Asia-Pacific region. He has a
proven track record in financial leadership, mergers and acquisitions, business integration, and
private equity.
His notable roles include serving as Chief Financial Officer of TF Value-Mart Sdn Bhd
(Malaysia), Regional Finance Director at Dairy Farm International (Malaysia), and Finance
Director at Heinz ABC Indonesia. Mr. Lee is well-versed in leading cross-border operations,
balance sheet restructuring and driving strategic growth initiatives.
He holds a Bachelor of Commerce from the University of Auckland (1981) and has been a
Fellow of Chartered Accountants Australia and New Zealand since 2014.
Datuk Tan Teow Choon (“Datuk Tan”), aged 67, was appointed as an Independent Non-executive Director of the Group in July 2022. He is also the Chairman of the Nomination Committee and a member of both the Audit Committee and the Remuneration Committee.
Datuk Tan obtained his Diploma in Marketing from the Chartered Institute of Marketing in the United Kingdom in 1981. He then obtained his Master of Science Degree in Business Administration from the Boston University in May 1984.
He started his career in 1987, where he joined Fonterra Brands (Malaysia) Sdn. Bhd., a company engaging in the merchandising and supply of dairy products, and his last held position was as a General Manager in 2000. Subsequently, he then joined Yeo Hiap Seng (Malaysia) Berhad as the Managing Director, from March 2000 to October 2003, where he was mainly responsible for overseeing the strategic planning and business operations of the company. Since August 2007, Datuk Tan has been the Director of Viva Global Sdn. Bhd., an investment company in F&B, education, healthcare and biotechnology. Later on, he was appointed as the Chief Executive Officer of RB Biotech Sdn. Bhd., from 2009 to 2015.
Datuk Tan had been the honorary advisor of the Malaysia-China Chamber of Commerce (MCCC) from 2013 to 2019 and The Associated Chinese Chamber of Commerce and Industry of Malaysia (ACCCIM) from September 2014 to July 2018. In addition, he has been the treasurer of the United Nations Association of Malaysia since 2018.
Ms. Saw, aged 61, has around 30 years of working experience with more than 15 years in the
dairy industry. Ms Saw was formerly the Managing Director for Dutch Lady Milk Malaysia
and Singapore from 2015-2017. Ms Saw started her marketing career by joining the Unilever
management training programme and since then, she has held various senior managerial
positions within the fast-moving consumer goods industry. She first joined Dutch Lady
Malaysia (a.k.a FrieslandCampina Malaysia) in 2003 as a Commercial Director. From 2008 to
2010, she was appointed as the General Manager for FrieslandCampina Hong Kong. She was
later promoted to become the Managing Director for FrieslandCampina Mainland China from
2011 to 2014. Currently, she is actively involved in various mentoring programmes for young
leaders with the Lead-Women Malaysia Organisation.
Ms. Saw obtained a Bachelor Degree and Master Degree of Business Administration at the
University of Nebraska-Lincoln, USA in 1986 and 1987 respectively.
Ms. Saw has been re-designated as a Senior Independent Non-executive Director of Dutch
Lady Milk Industries Berhad (stock code: 3026) since 15 January 2020, shares of which are
listed on the Bursa Malaysia.
Mr. Lum, aged 63, has over 30 years of experience in the information technology industry.
Throughout his career, he has been a driving force behind the development and marketing
of innovative products that have transformed the industry. As corporate executive, he held
Leadership Position in DSS Inc (NYSE DSS), VEII (OTC VEII), HapiMetaverse Inc (OTC
HMI), YORK International Johnson Controls, Apple Inc and Datacraft Asia.
Mr. Lum obtained a bachelor degree of Electronics Engineering at the University of Essex in
1985.
Key Management Team
Mr. Kuek Swee Hock, aged 50, is the Chief Financial Officer of the Group. He brings over 25 years of financial leadership experience, primarily in the FMCG, food & beverage, and health & wellness sectors, with exposure across local and international markets.
He holds a BA (Hons) in Finance & Accounting from Sheffield Hallam University, an MBA from Heriot-Watt University, and is a Chartered Accountant registered with the Malaysian Institute of Accountants (MIA) and a member of CIMA (UK).
Over the course of his career, Mr. Kuek has held senior finance roles in several leading multinational and regional companies, including Nestlé, Lactalis, Kimberly-Clark, Wellous Group, gaining deep expertise in financial transformation, commercial finance, and strategic planning. His experience spans across ERP implementation, profitability turnaround, cross-border financial operations, and pre-IPO readiness for international listing.
He is known for building strong finance teams, enhancing governance frameworks, and aligning financial strategies with commercial objectives to support sustainable business growth.
Mr. Chan Kien Siong, aged 45, is the Chief Operating Officer of the Group. He brings with him over 20 years of experience in the Fast-Moving Consumer Goods (FMCG) sector, with a focus on the food and beverage industry. His career spans both the domestic Malaysian market and international markets across Southeast Asia, China, and the Middle East, providing him with a well-rounded perspective on regional commercial and operational dynamics.
He holds a Bachelor of Business Administration (Hons) in Multimedia Marketing from Multimedia University, Malaysia.
Mr. Chan began his professional journey as a management trainee at Danone Marketing Malaysia and has since held various commercial and leadership roles with Campbell Soup S.E.A, DKSH, and Power Root Group of Companies. His professional experience spans both multinational corporations and locally listed companies, giving him valuable insight into diverse organizational cultures, business models, and governance practices. Having worked with both brand principals and distribution partners, he has developed a practical appreciation for the full value chain and the importance of building sustainable business relationships.
In his current role, Mr. Chan draws on his accumulated experience to support the Group’s continued development. His focus areas include improving operational processes, strengthening supply chain capabilities, and aligning commercial objectives with long-term value creation. With a steady, hands-on approach to leadership, he works closely with teams across the Group to enhance execution, drive efficiency, and uphold a standard of responsible growth.
Ms. Chan Yim Cheng, aged 49, is our Operation and Information System Senior Manager. She joined the Group in September 2007 and is primarily responsible for overseeing administration, information system, logistics and inventory management of the Group.
Ms. Chan obtained a Diploma in Business Administration and an Advanced Diploma in Business Administration in December 1996 and June 1997, respectively from The Association of Business Executives, United Kingdom. She became an associate member of The Association of Business Executives in the United Kingdom in April 1997. Later on, she obtained her Bachelor of Arts Degree in Business Administration from the University of Northumbria in the
United Kingdom in March 2000.
Ms. Chan has over 20 years of experience in managing business operations and administrations in Malaysian companies. She started her career as an accounts and administrative assistant at Success Resources Slipguard Sdn. Bhd. from July 1997 to September 1998. She then worked in SCCSB as an account executive from May 2000 to February 2005. From March 2005 to September 2007, she worked as sales and marketing officer at Nippon Precision Technology (Malaysia) Sdn. Bhd. (now known as Vega Precision Technology (Malaysia) Sdn. Bhd.), where she was responsible for management of sales orders, generating sales forecasts and handling quality assurance audit matters.
SCC GROUP OF COMPANIES
Headquaters
Lot 147-A, Kawasan Perindustrian Semambu,
25350 Kuantan, Pahang
+609 566 4766
customercare@sccsb.com.my