commitment to excellence in the FMCG trading and distribution sector has been consistently recognized by prestigious awards and accolades. A notable highlight of our recent achievements is being named among the ‘Asia Business Outlook Top 10 Most Promising FMCG Trading and Distribution Companies in Malaysia – 2023’. This distinction underscores our position as a leader in the industry and our continuous pursuit of excellence.

is further exemplified by the numerous awards we have received over the years. Notably, we have been the largest sales contributor from 2015 to 2022 for WALL’s, a testament to our exceptional performance and market leadership in sales. Additionally, we achieved the remarkable feat of being the 3rd Largest Sales contributor in Asia from 2019 to 2022 for BUNDABERG, reflecting our significant impact and reach within the Asian market.

have also garnered significant recognition. CED, our flagship brand, has achieved impressive rankings in various categories. It has been rated as the #1 HONEY by Nielsen from 2019 to 2023, the #1 ROLLED OAT in Mini Mart by Nielsen for 2021 to 2022, and the #1 Local PEANUT BUTTER according to Nielsen from 2020 to 2022. These achievements not only highlight the quality and popularity of our products but also our ability to understand and meet the evolving needs of our consumers.