Swang Chai Chuan was founded in Kuantan as a sundry goods trader.
Swang Chai Chuan ventured into seafood production and distribution business.
Appointed as Fonterra distributor, expanded distribution network to state of Terengganu and Kelantan. Continued to acquire more distributorship to grow into one of the largest FMCG distributors in East Coast.
Expanded to Central region as Wall’s Ice Cream distributor for Klang Valley.
Acquired CED Organics as the first house brand for SCC Marketing (M) Sdn Bhd. Continued to grow house brand businesses including imported fine food, dairies and beverages to provide sales service to entire West Malaysia.
Appointed as Wall’s Ice Cream distributor in state of Negeri Sembilan.
Developed Seremban DC with frozen warehouse to become the frozen seafood/meat hub for West Coast of Malaysia.
Acquired Chop Chin Huat Sdn Bhd to establish our DC in Alor Star. Undertake several other distributorships inherited from the acquisition.
Appointed as Mondelez distributor for Northern region.
Launched Sayangku and Snowcat as our first petfood house brand.
Appointed as Upfield’s food service national distributor and launched Mega Food as our first dairy product house brand.