About Us

Company Overview


From a humble beginning almost 45 years ago, we started our business as a small sundry goods trader in Kuantan. Along the way we have grown our business from local brands’ distributor to global brands’ distributors. We have even acquired, founded and developed several house brands to become household names in today’s market. Today we have distribution network in 8 market centres covering the entire West Malaysia, providing sales and business development services to over 20 major brand owners in the industry. We manage over 600 employees from various functions. These team members are the one who run our infrastructure spanning 250,000 square feet of frozen and ambient warehouse operations and over 110 fleet sizes of delivery vehicles. We cover over 10,000 direct outlets and generating an annual sales volume of RM500 million. We still remain as a family owned business but we are one of the largest local corporations in the FMCG industry.

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